Campaign Concepts • Brand Hooks • Advertising Ideas
“I come up with the big ideas. people remember.”
Doug Logeais
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I created Yes! from a simple idea hiding in plain sight: “CVS” naturally sounds like “CV Yes,” turning the brand’s own name into a memorable campaign platform for saying Yes! to health, wellness, beauty, pharmacy and everyday life.
Breakfast Without The Bowl
REVOLUTION: From Rock to Roll
I created REVOLUTION from an idea as old as the wheel itself—combining the circular motion of a revolution with the evolution of the wheel from rock to roll, transforming thousands of years of progress into a simple, memorable campaign platform for a modern tire brand.
INDEPENDENT SPEC CONCEPTS Created by Doug Logeais / On the DL. Not commissioned by or affiliated with the featured brands.
Previous national work and experience includes:
I spoke to millions of people about nutrition and weight-loss and my national TV appearances include being a featured guest on The Rachael Ray Show in New York.
I was mentioned on The Tonight Show, interviewed by ABC News, Good Morning America, and Inside Edition as well as countless internet magazines, radio stations and newspapers.
Client:
I created an elevated version of brand identity for an assisted stretching company through multiple registered trademarks, industry specific phone number, and taglines in a niche business using the corporate name.
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Responsible for commercial development and expansion including new construction, remodel, and relocation in multiple states involving lease negotiations and license agreements for new investors.